1: Sharing your strategy in details builds trust. You are taking the first step towards them as opposed to asking them to step towards you. Admittedly they could simply take your strategy and run with it; it can happen. But, if they do, they aren't the kind of client you want anyways. They subconsciously understand you're taking a risk by showing them "how the sauce is made", this builds in a type of reciprocity; a desire to reward you for your transparency. On top of this there is a touch of 'overwhelm' brought on by sharing your process details, this works in your advantage; the goal is to get them to think: "I want the end result here, it seems complex, so why don't you just do it."