The last phase is, perhaps ironically, the easiest. But it's only the easiest because of the base work we've done already with our notes.

Reminder - The last phase has two main functions...

Here's an example blog post I compiled after researching the concept of category busting...

You'll notice that I created a piece of content about category busting while giving context in a story, the story of John Krasinski & his movie The Quiet Place. The idea to compare these two ideas came along (like most ideas do) by accident. I was watching an interview with him"A Quiet Place" Movie interview which reminded me of the category busting concept. In the moment I remember thinking "this interview would serve as an interesting way to present the concept of category busting". That idea lead to the article.

That article also served the purpose of solidifying my understanding of category busting. I was able to turn it into a story and share it with my reader.

How to write something useful...