Noun: it's not about what you do, it's about what does for others.
A growth consultant thinks about (and sells) their services with the end in mind; the tangible growth that results from the services provided. Most sales & marketing materials they create focus on "why" as opposed to "how". They don't sell "websites", they sell "lead generation", they don't sell "copywriting services", they sell "conversion systems", they don't sell "accounting services" they sell saving money.
A common approach to supplying growth to a company is simply introducing new approaches to bringing new audiences to a client's current marketing systems.
It's a simple understanding that building a bridge isn't about the bridge, it's about the connection built between two places and the lives it enriches of those it services. Likewise, whatever service you provide end results aren't the website, advertising, sales strategies, accounting, etc. that you are providing, it is the savings, the new leads, the higher sales rates they produce.
Example Profit Share Deal: a 10% profit share of a website project that generates $1m in profit's can generate a $100k return. Even if the original service provided retail price would normally be, say, $10k. One would need to land 10 client deals at $10k to equal the 1 profit share deal.
See: ECS Proposal Method
KEY: You aren't only getting paid for the work you're doing, the skills you have, or simply the results you generate... you're also getting paid (or not paid) for the RISKS you're taking.
You're designing growth opportunity between two parties, usually in the form of increased sales.
You're crafting & presenting a proposal designed to persuade the two parties that the deal is indeed worth taking.
You're building out the Distribution Mechanism that both parties have agreed to, either internally or with subcontractors.
Further Reading
See: Growth Services for more examples.
1: Income from you services as a Growth Agent from [Client A]
See: Hybrid Model The ABC Client Method: Get Paid More With Less Clients. Combing the Growth Agent services & The JV Broker connections.
The core concept of the GA strategy is to reposition yourself as a Growth Agent as opposed to a traditional service provider.
The distribution deal you broker between your [Client A] and [Client B] becomes its own sort of 'client' within your service business. It is a stand alone project which you lend your Growth Agent skills to, you've negotiated a % of profit share on both sides of the deal.
The distribution deal you broker between your [Client A] and [Client B] becomes its own sort of 'client' within your service business. It is a stand alone project which you lend your Growth Agent skills to, you've negotiated a % of profit share on both sides of the deal.
The core concept of the ECS strategy is to reposition yourself as a Growth Agent as opposed to a traditional service provider.
Hybrid Model The ABC Client Method. Combing the Growth Agent services & The JV Broker connections.
2: Income from you services as a Growth Agent from [Client B]