Most of the time we tend to capture information haphazardly – we email ourselves a quick note, brainstorm some ideas in a Word document, or take notes on books we read – but then don’t do anything with it.
The end goal isn't to collect, but to convert ideas, information, and our understanding into tangible creatives. It also serves as a tool to help us master skills and create new and useful frameworks for ourselves and others. We're also relieving our biological brain from the stress of holding everything in our memory, allowing it to do imagine, create, and simply be present.