But information only becomes knowledge – something personal, embodied, grounded – when we put it to use. That’s why we should shift as much of our effort as possible from consuming information, to creating new things. The things we create – whether they are writing pieces, websites, photographs, videos, or live performances – embody and express the knowledge we’ve gained from personal experience. We all need to be part of bringing to life something good, true, or beautiful. Creating things is not only deeply fulfilling, it can also bring us unexpected opportunities, introduce us to new friends or collaborators, and have a positive impact on others – by inspiring them, entertaining them, or informing them.